Week7: Strategies to Proactively Manage Activity

As public practitioners, they have to choose appropriate strategies and tactics to achieve certain goals. This chapter is quite similar to what we have learnt in the first few lessons. I agree to the fact that Constructionism (Crotty, 1998) are constructed by human beings as they engage with the world they are interpreting.This leads to the new meanings to different issues such as new social networking tools for teenagers in this society.

I find that following a systematic way to come up with a strategic plan is very useful:
1.Research (By studying campaigns)
2.Analysis (Finding out SWOT, strengths, weaknesses, opportunities, threats)
3.Goal setting (Coming up with something you want to achieve)
4.Setting objectives (Something measurable, specific that can assist you to reach your goal)
5.Identifying publics or audiences (Understanding and knowing who are the ones you want to reach out to)
6.Developing strategies (How to reach your goal)
7.Devising and implementing tactics (The actions that you take to implement your strategies)
8.Monitoring (Constantly check that you are doing what you should do)
9.Evaluation (See if you've reached your target)

The above are the steps that PR practitioners should seek to adhere to as it is a good guide for them.

Although this chapter is quite a short one, I'm glad that it did help me understand how to plan a proposal that is important to me, especially for this upcoming assignment. From the case study on Educating School Children About the Census by Melanie James, I like the fact that it is so detailed and easy to comprehend. By coming up with educational games it educate children, I think it is a brilliant idea as the games are definitely attractive to children. It is really important to think of a good tactic in order to be successful.
Some environmental strategies...


  1. Hi Jayne,
    Nice to read this post! After reading, I had a short revision on how to set up a PR plan, especially when we're doing our plan for OCD Services.
    Among the 9 stages in a PR campaign listed in your post, which one do you think most important? I think it is research stage because it allows us to have more in-depth understanding about the situation and it is the foundation for other stages. What do you think?

  2. Hey Jayne:) wa it's very nice post to understand how to set up a PR plan like what Khann said. I also agreed that this chapter is quite similar to what we have learnt in the first few lessons so it was pretty easy to read.